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Thank you for your interest in joining the California Energy Storage Alliance (CESA)!


The California Energy Storage Alliance (CESA) is a membership-based advocacy group committed to advancing the role of energy storage in the electric power sector through policy, education, outreach, and research. CESA was founded in January 2009 by Janice Lin, Managing Partner of Strategen Consulting, and Don Liddell, Principal of Douglass & Liddell.


Our mission is to make energy storage a mainstream energy resource which accelerates the adoption of renewable energy technology and promotes a more efficient, reliable, affordable, and secure electric power system.


Our membership includes technology manufacturers, project developers, systems integrators, consulting firms, and other clean tech industry leaders. We are technology and business model-neutral, and are supported solely by the contributions and coordinated activities of our members.


In pursuit of our mission, we focus our efforts through involvement in the following forums shaping the market for grid storage in California:

California Energy Commission (CEC)
California Independent System Operator (CAISO)
California Legislature
California Public Utilities Commission (CPUC)
Federal Energy Regulatory Commission (FERC)


CESA has made grid storage a key focus area for California and other policymakers. Now they understand the tremendous role energy storage can play to optimize the electric power system. Key achievements include:

 Proceeding or Agency  Impacts & Achievements
California Energy Storage Bill - AB 2514
  • Provided leadership and framework for utility procurement of energy storage
  • Successfully advocated for proposed decision issued by CPUC for 1.325 Gigawatts of Energy Storage
Self-Generation Incentive Program - SGIP
  • Successful inclusion of energy storage in the SGIP
  • Opened up millions of dollars of commercialization incentive co-funding for behind-the-meter power storage projects in California
California Independent System Operator - CAISO
  • Favorably advocated for Regulation Energy Management program
  • Successfully advocated for pay-for-performance compensation for ancillary services
  • Successfully advocated for a flexible capacity framework that incorporates all forms of stationary grid energy storage
Federal Energy Regulatory Commission - FERC
  • Successfully advocated for energy storage in landmark FERC Orders
  • Coordinated collaboration with multiple industry stakeholders and coalitions
Long Term Procurement Planning - CPUC
  • Successfully advocated for energy storage to be included along with preferred resources for procurement of local capacity
  • Achieved a 50MW minimum energy storage procurement for the LA basin under LTPP Track 1
  • Achieved a 25MW minimum energy storage procurement for SDG&E under LTPP Track 4
 Other Proceedings - CPUC
  • Helped to reinstate $26M of SDG&E’s General Rate Case funding for energy storage
  • Successfully removed proposed 7kW cap on distribution system upgrade costs and achieved 3-year extension of exemption for residential EV chargers
  • Successfully advocated for establishment of a $32M permanent load shifting incentive program


Advocacy/Market Development

Regulatory Action, Grassroots Legislative Efforts, Key Policymaker Education

 Membership Benefits  General Member Steering Committee 
Set near and long-term organizational strategy through participation in annual and ongoing strategy meetings

Invitation to Chair specific issue-oriented Working Groups    X
Review and comment on drafts of significant filings and governmental communications  X  X
Provide input and content on CESA publications and other thought leadership pieces  X  X

Market & Regulatory Intelligence

California, Federal

 Membership Benefits  General Member Steering Committee 
Receive advance (pre-public) notification of upcoming RFP's when possible

Receive timely forwarding of publicly released RFP's and other business opportunities  X  X
Receive timely updates via monthly policy calls  X  X
Receive real-time, issue-specific updates via email  X  X
Attend CESA led webinars (open to all members) that address key topics impacting the storage industry  X  X

Expert Access

Janice Lin, Don Liddell

 Membership Benefits  General Member Steering Committee 
Facilitated, personalized introductions to key industry stakeholders as appropriate

Receive additional personalized attention regarding CESA policy issues from CESA leadership, as reasonable
Interface with organizational leadership through routine communications  X  X

Networking, Marketing & Relationship Building

Industry Leaders, Government Officials, Market Operators

 Membership Benefits  General Member Steering Committee 
Invitations to represent CESA in key face-to-face meetings with utility and government decision makers

Regular opportunity to build relationships through CESA recommended events, conferences, meetings and gatherings X  X
Network with other industry leaders at CESA's Annual Market Development Forum  X  X

Industry Leadership

Thought Leadership, Prominence & Recognition

 Membership Benefits  General Member Steering Committee 
Invitation to moderate/lead/present relevant topics at CESA's Annual Market Development Meeting and Webinars

Prominent leadership recognition in CESA's Webinars and Annual Market Development Forum promotional materials
Company listing on CESA promotional materials and filings as a member company  X  X
Provide input on CESA publications, filings and presentations  X  X

Monetary Savings

Reduced Legal Fees, CESA Event Passes, Discounts to Partner Events

 Membership Benefits  General Member Steering Committee 
Sponsorship-level recognition in CESA's Annual Market Development Forum promotional materials

Significantly reduced cost of regulatory activity through avoided governmental affairs and in-house legal staff expenses X  X
Pre-negotiated CESA member discounts to industry partner events  X  X

To learn more about CESA membership please review the brochure.  Special membership levels for individuals and start-up organizations available on a case-by-case basis. 

If you are ready to join, or would like more information, please contact Sarah Busch at or 510-665-7811 x111.

© California Energy Storage Alliance 2018
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